I have always felt that there is strength in numbers. This is certainly true when establishing public policy. Module C in St. Louis focused on identifying and working with other stake holders and building coalitions. We explored several questions such as:
· When should we seek to establish a coalition of like minded groups?
· What groups should we try to work with?
· What level of involvement should we have with these other groups?
· What groups may come together to oppose us?
Unfortunately there is not a "one size fits all" approach when answering these questions, each situation is different and many factors must be considered. As we reach out to other stake holders on an issue we develop and strengthen our “Social License” in regard to the issue. Our “Social License” simply gives us credibility with the public in addressing the issue. If the public does not recognize you as an important player in the issue, it will be difficult for you to shape public opinion and therefore public policy.
The take home message for me was that often when an issue comes up we want to jump right in and start fighting for our position. However we can be much more effective if we step back and ask ourselves some basic questions:
· What other groups or individuals does this issue effect?
· And can I benefit from working with any of them?
· Who is on the other side of this issue?
· And how do they see the issue?
· How can I be most effective in debating this issue?
Although this may not be as fun as the fight, it can significantly increase our chances of winning.
"If you’re not at the table you are on the menu."
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